AdsML is an initiative supported by Ifra and NAA in order to create the first comprehensive, global standard for end-to-end advertising workflow. AdsML covers, in principle, the means by which data is exchanged for all kinds of advertising, in all media and through all stages of the lifecycle of an advertisement.
Due to its leading market position in advertising workflows, OneVision is committed to contributing essential parts to the development of the standard taking advantage of its extensive knowledge about the relevant processes.